For our final design project in Communication Design I decided to rebrand the Swedish beauty brand IDUN Minerals.
I wanted the design to be closer to their core values which, among other things, is to always be transparent. Therefore the ingredient list is placed on the front of the box, with the ingredients they would never use overlined. At the end of each line the customer finds information about the product. The logo invites the user to turn the box around. Only the most important information is listed at the front of each product.The imagery was changed to portray the brand in a more suitable way.